![]() Create content that is right for your users and remember that the effort to provide relevant content isn't only a lead strategy, it’s a retention play as well. ![]() Increase conversion rates - Review your content marketing efforts and drip campaigns.All hold the same revenue, have same growth and burn. The only difference is when payment is collected. Offer an annual payment option - with this, you keep customers for 1 year and get cash to invest back in the business.Confusion on packages and pricing tiers can be a reason someone hesitates to do a trial. Make sure your pricing page includes all costs and exactly what the customer will get. Pricing pages are usually the most visited page of any SaaS company. Make understanding your pricing structure easier.Start trying shorter trials and watch for when conversion decreases, that’s your ideal trial length. Not so long however, that you're letting someone who would be a paying customer coast on free. There is no standard trial length, but it should be enough time for your software to become a part of a customer’s routine and business. Decrease length of trial if you have one.What that means is the ways to improve gross margin are to increase revenue and decrease COGS. Sell more for less and keep people longer. So, maybe it doesn’t depend on who you ask - shoot for 80% How to Improve Gross Margin Open View Partners Benchmark Study - 80%.Now that you've calculated your Gross Margin, what % should you be shooting for? Sales & Marketing spend, new product hires, etc.). The better your gross margin is the more you have to put back into your business to accelerate growth (e.g. Gross Margin can be confusing for people, but in simple terms it represents the revenue leftover after the cost of earning that revenue is subtracted.
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